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Unilever
Fuel 4 Growth (F4G)

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Internal Crowdsourcing Initiative​

Following on from the success of ZBB, Unilever continued with Fuel 4 Growth.

 

Fuse branded and helped roll out the new intiative company and world wide.

Fuel 4 Growth

Fuel 4 Growth

Fuel 4 Growth
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F4G - Mexico

F4G - Mexico

02:00
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F4G - Final 15 Ideas

F4G - Final 15 Ideas

02:11
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F4G - 3 Finalists - Philippines

F4G - 3 Finalists - Philippines

01:23
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Fuse produced nearly thirty case study videos for different countries to highlight their intiatives and savings.

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We scripted, filmed and edited these quick insights and promoted them across Unilever platforms. 

Fuse produced:

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  • Tone & brand Identity

  • Engaging sharepoint site

  • Timely PDF case study newsletters

  • Video case studies

  • Play books

  • Ads

  • Dynamic league tables

  • Internal ads

  • Animated social media memes for Yammer   

F4G promotion ads and digital media