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Unilever
UNIOPS Branding
Unilever's new UNIOPS design
Unilever rebranded it's UNIOPS function to Procurement Finance.
Unilever wanted a dynamic brand that encompassed the three strong core values. We built a 'power up' motif that was then used as a driving force in the function, aswell as the 3 core values and 3 employee types - 'Value-catcher', 'Powerhouse' and 'Futurist'.
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They where so happy with the concept, it was then used across all finance functions with minor changes.
Brand core values and visual interpretation
Fuse produced:
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Powerful tone & brand Identity
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Teaser campaign - digital social media - Whatsapp/Yammer/Unilever Sharepoint
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Energetic town hall brand landing video presentation
Procurement Finance Brand landing video
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